WhatsApp’s latest major privacy policy update, which was announced on January 4, 2021, was not well received by users worldwide. However, after the app’s 2021 controversial privacy update, 36 percent of users in the country have intended to drastically reduce their WhatsApp usage and start using other communication channels, like SMS, e-mails, or migrate to WhatsApp competitors Telegram and Signal. The Facebook-owned mobile messaging service is particularly popular in mobile-first countries, with more than 18 million downloads during the first quarter of 2021 in India alone. By comparison, only 29 internet users in the United States reported using the messaging app, while Japan had the lowest WhatsApp usage rate among the examined markets.Īs of July 2021, WhatsApp counted roughly two billion global monthly active users. Approximately 95.4 percent of internet users in South Africa reported using WhatsApp every month, while Argentina saw 95.2 percent of its internet users engaging with the platform. As of the third of 2021, Brazil saw approximately 96 percent of the country's digital population engaging with mobile social messaging platform WhatsApp on a monthly basis.

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